In what has now become a widely circulated blog post by Patrick Pexton, the ombudsman of The Washington Post, Pexton asks, “Is The Post innovating too fast?” Here is a smattering of points from the conclusion of his article:
“I know from talking to folks in the newsroom that all the change may be exhausting the staff, too. Many of these innovations require considerable staff time, as well as more time from editors and reporters to monitor them… Staffers say that sometimes they feel as if the innovations are just tossed against a wall to see what sticks, without careful thought as to which of them will enhance and shore up The Post’s reputation and brand… I want The Post to continue to innovate. It’s important for the publication’s survival. Many of these changes are working… But there’s a time to press on the accelerator, and a time to ease off. Substance, clarity and direction will be more important in the long run than buzz. Take a breather lap, Post.”
I don’t know Pexton and I don’t know the inner-workings of the WaPo newsroom, but most of the people in my Twitter stream viewed Pexton’s post as at best bizarre and at worst a troubling sign for the Post’s long term relevance. However, it’s worth noting, Pexton does root his analysis in the concerns he is hearing from readers, and a news organization – whether it is innovating or stagnating – should listen to its readers.
But in this case, I don’t think the diagnosis, nor how it was delivered, fit the symptoms.Continue reading “Misunderstanding Innovation and Fearing Failure”